LONDON LANDLORDS: 30% MORE INCOME IN 12 MONTHS, OR WE REFUND THE FURNITURE

FOR LONDON LANDLORDS WITH 3+ PROPERTIES

Airbnb Management in London, Run Within the 90-Night Cap

Airbnb management in London asks more of a landlord than most agencies admit. Greater London holds a 90-night cap on short lets, and the council can act when you cross it. We manage your property inside that cap and place longer corporate and relocation stays around it, so the calendar stays full and compliant across the year. You stay the owner. We do the work, on 35-plus channels, for 3,000-plus guests already hosted. The mechanism is simple. We furnish, list, price and run your London property to a five-star standard, and we put the result in writing: 30% more income in 12 months, or we refund the furniture and decoration. Get your free Holiday Let Report.
Saima's managed property
One of Saima's 9 managed properties
Verified

"

3,000+

guests hosted

35+

booking channels

20% fee

No Lock-in

30 days

keys to first booking

LISTED ACROSS

What done-for-you Airbnb property management in London actually covers

London is one of the strongest year-round short-let markets in the country, and most landlords are leaving money in it. Between the Elizabeth line, three major airports, a constant flow of business and leisure guests and a winter conference calendar, demand runs all year, not just in summer.
We run the whole operation for you: professional photography, listings, dynamic pricing, changeover cleaning, guest vetting, maintenance and full compliance with the 90-night cap. One local team, one contract, one monthly statement your accountant can read in 30 seconds.

THE REALITY IN 2026

The numbers most London landlords have stopped looking at.

Section 24 took the tax relief. The Renters’ Rights Act took the Section 21 notice. Fixed rates taken at 1.8% are rolling off at 5.9%. None of those changes stop a landlord from earning more. They only stop a buy-to-let landlord from earning more.

A typical 3-bed in the South West with a long-term tenant is undercharged by roughly £4,000 a year. Across a three-property portfolio, around £12,000 a year. It never shows up in any report, and when the tenant finally leaves, you still get the void.

“Around £4,000 a year per property undercharged on long tenancies. Before a single short-let booking.”

WHAT CHANGES

What changes the day you hand us the keys

30% more income, year one

Measured against your buy-to-let baseline. Miss it and we refund the furniture and decoration in full.

More control of your asset

Daily inspections, signed inventory, a video after every check-out filed to your dashboard.

Use it yourself when you want

Block out any dates on the dashboard. Your property, your call.

Compliance handled

Planning use, Article 4 directions, EPC, gas safety and EICR, all managed for you.

WHY WE EXIST

We have watched too many good London landlords get burned by the 90-night cap.

We know what it feels like to build a portfolio brick by brick, then watch the rules change underneath it. We started in 2022, after seeing landlords we respect lose control of properties they had looked after for years.
Three years and 3,000-plus guests later, we run properties from studio flats to ten-bedroom houses across Bristol and the South West to a five-star standard for the guest, and a professional standard for the owner. The guarantee below is the proof we put it in writing.

Emerson Tenas

Founder, ERTE Properties

THE PLAN

Three steps. Thirty days. One property at a time.

1

Tell us your postcode.

We pull live London short-let data and send a free Holiday Let Report within 24 hours: projected income, cost versus return, and a recommended strategy.
2

We refurbish, furnish and launch.

The 30-day switch: furniture, decoration, photography, compliance, and live across 35+ channels. You make no trips and buy nothing yourself.
3

You watch the income rise.

Twelve months later your income is at least 30% above your buy-to-let baseline. If not, we refund the furniture and decoration in full.

ONE TEAM · ONE CONTRACT · ONE STATEMENT

What our Airbnb management company in London covers.

Everything behind the 20% fee, so you don’t lift a finger.

The 30-Day Turnkey Switch

Staging, furniture, decoration and full compliance paperwork. Live in 30 days.

35-Channel Launch

Photography and listings across Airbnb, Booking.com, Vrbo and 30+ more.

Booking Fill Engine

Dynamic pricing, weekly listing refinement, and a direct booking site.

24/7 Guest Desk

Arrival, recommendations and issue resolution around the clock. You never get the midnight call.

Asset Protection

Hotel-standard changeover cleaning, signed inventory, deposits, guest vetting, post-stay video.

Council-Proof Shield

ID checks, noise monitoring, CCTV, and complaint responses drafted on your behalf.

Airbnb management across London, borough by borough

London is not one short-let market but dozens, and the borough decides the strategy. Shoreditch and Hackney fill on creative-sector and tech business travel that holds up midweek. Camden and Islington draw a steady mix of tourists and visiting professionals near the canal, the markets and the King’s Cross tech cluster. Kensington and Chelsea command the highest nightly rates but face the most competition and the closest council attention. Canary Wharf and the City run Monday-to-Thursday on corporate demand, then need leisure and relocation stays to hold the weekend. South Bank and Waterloo sit on theatre, gallery and South Bank footfall. We price and position each property for the area it sits in, not for a London average that fits nowhere.
London carries one of the strongest year-round short-let demand stories in the country, and the reasons are physical. Three major airports, Heathrow, Gatwick and London City, feed a constant arrival of leisure and business guests, with the Elizabeth line and the Tube putting most central boroughs within a short ride of an office or a landmark. Visitors come for the West End, the British Museum, the Tower of London, Borough Market and the conference and events calendar that runs through the winter. Top-performing central properties commonly take £3,000 to £6,000 a month, with peak-season occupancy of 70 to 85% in the strongest areas. We build your listing and pricing around the specific demand on your street, then run it across 35-plus channels.
Compliance is the part London landlords cannot afford to get wrong. The 90-night cap under Section 44 of the Deregulation Act 2015 applies to whole-property short lets across Greater London. The 90 nights count per property, across every platform combined, and the count resets on 1 January. Go over without planning permission for a change of use and your borough council can take enforcement action. We manage your calendar to stay inside the 90 nights and place longer corporate and relocation lets around the cap so the property earns through the rest of the year. We are also preparing for the incoming England short-term-let registration scheme under the Levelling Up and Regeneration Act 2023, which will require a registration number on every listing once the rules take effect.
Other areas we cover: Reading, Oxford, Bristol, Slough, Windsor. See every location on our areas we cover page.

Serviced accommodation & short let management in London.

We also run serviced accommodation and short lets across London for corporate, relocation and contractor guests, the longer bookings that sit neatly around the 90-night cap. It is how a London property earns across the full year, not only the high season.

THE HONEST QUESTION

"But will this work for my property?"

01

Due diligence before we accept.

We pull local short-let data for your postcode and tell you honestly if the maths works. If it does not, we say so in writing.

02

Furniture we've already tested.

Across 3,000+ guests we know what converts to five-star reviews. We do not experiment with your money.

03

The financial risk in writing.

Miss the 30% uplift in 12 months and we refund the furniture and decoration. In your signed contract.
ERTE · Case Study 01 · Azim Malik
Case Study 01 · Live Results

How Azim Switched a 5 Bed From Long Let to Booked Solid Through August

5 bedroom property. Long term let to serviced accommodation in under 30 days. Calendar filling 4 months ahead on real, paying nights.

Before · After
From tired long term let to guest-ready home
Drag the slider to reveal the transformation
AM
Azim Malik
5 Bed Property Owner
★★★★★

"We Have a 5 Bed Property"

Emerson helped us transition from a long term to a short term rental. We were anxious about the new laws on no fault evictions. The property is booking till July August already.

Verified Trustpilot Review
What we did for Azim

A fragile portfolio, made bookable in 30 days

Azim had a five bed sitting under a long term let. With the Renters' Rights Bill and the end of no-fault evictions rewriting the rules underneath him, the whole portfolio felt fragile. We switched the property to serviced accommodation in under 30 days. Furnished and photographed it to a 5-star standard, listed it across 35+ booking platforms, and built a live calendar he can see for himself. He's now booked through July and August on real, paying nights.

His live booking calendar

Don't trust us. Look at the calendar.

Live Airbnb booking calendar pulled straight from Azim's listing. Every filled day is a confirmed, paying guest. No staged screenshots, no cherry picking.

Live Now
90%+
Average Occupancy
4+
Months Booked Ahead
5★
Average Guest Rating
ERTE · Case Study 02 · Saima Iqbal
Case Study 02 · Portfolio Owner

How Saima Runs 9 Properties Without Lifting a Phone

9 property portfolio in Reading, including a fully compliant HMO. One point of contact. Council compliance handled. Transparent costs on every job.

Inside the Portfolio
One of Saima's 9 managed properties
Fully compliant. Fully managed. Fully transparent.
One of Saima's 9 managed properties
SI
Saima Iqbal
9 Properties + HMO Owner
★★★★★

"Excellent Maintenance and Dealings"

Emerson has been managing 9 properties including an HMO property with complete compliance of the Reading Borough Council rules and regulations and liaising with them perfectly. He does all the maintenance work in the most economical ways and is fully transparent with all costs.

Verified Trustpilot Review
What we did for Saima

A full portfolio under one roof, zero compliance stress

Saima runs a 9 property portfolio in Reading, including an HMO. The Borough Council compliance load alone, the inspections, the licensing, the regulation, was eating into her time and her margin. We took the whole portfolio onto our books. Every property now runs through one point of contact, with full Borough Council compliance, maintenance handled the most economical way, and a transparent cost breakdown on every job. She gets the income. We handle everything else.

What guests and tenants are saying

Real reviews across her portfolio.

Live reviews pulled across Saima's properties. Same standard maintained whether it's an HMO room or a long-stay let.

Live Now
9
Properties Managed
100%
Council Compliant
5★
Owner Rating
ERTE · Case Study 03 · ADI Ltd
Case Study 03 · 10 Bed House

A 10 Bedroom House Run Like a Boutique Hotel

ADI Ltd handed over a 10 bedroom property. We took it on the way an owner would, not a third party. The booking calendar tells the rest.

Inside the Property
10 bedrooms. Professionally staged. Listed everywhere.
Photographed for booking platforms and direct guests
AL
ADI Ltd
10 Bedroom House Owner
★★★★★

"Literally the Best Out There"

Emerson is the best at what he does, and not only does he provide honest feedback, he delivers on his promises. He provides a bespoke and tailored experience from the very start, and takes on the management role from an owner's perspective rather than a third party. You feel like he never sleeps, always on hand with any queries, along with making analytical recommendations which sets him apart from all competition.

Verified Trustpilot Review
What we did for ADI Ltd

Owner-grade management, on a property that punishes shortcuts

A 10 bedroom house is a different animal. Get it wrong and it sits empty, gets damaged, or eats your margin in cleaning bills. We took it on the way we'd take on our own. That means honest feedback when something isn't working, analytical recommendations backed by booking data, and a hands-on approach the average letting agent simply can't match. The owner doesn't lift a phone. The property runs like a boutique hotel.

His live booking calendar

10 bedrooms. Filling up months ahead.

Live Airbnb calendar from the listing. Every filled night is a confirmed paying guest. Big properties book differently. This one books consistently.

Live Now
5★
Trustpilot Rating
24/7
Owner Support
100%
Hands-Off Management

TWO WRITTEN GUARANTEES

The risk is on our side of the line

30%+

REVENUE GUARANTEE

Earn 30% more in twelve months, or we refund your furniture and decoration in full. Measured against your buy-to-let baseline.

30 days

WORKS GUARANTEE

The 30-day switch lands on time and on budget, or we give you 20% of the works cost back. Furniture, decoration and compliance, delivered to the quote.

4★

RATING GUARANTEE

If your rating slips below four stars, our fee stops. We work for free until it is back above 4.5. If we do not run it well, we do not get paid.

Airbnb management fees: what you pay

Our management fee is a flat 20% of booking revenue, with no lock-in and one month’s notice. No setup fee, no markup on maintenance, no surprises. Furniture and decoration are quoted upfront and shown in your report before you commit.

Most competitors charge a similar fee for a clean, a listing and a monthly invoice. The 20% here covers the full scope above, plus three written guarantees.

TWELVE MONTHS FROM TODAY

Your London property, twelve months from now.

You have a local team running the property daily, inside the 90-night cap. The income is higher, conservatively 30% above your buy-to-let baseline, arriving every month with a statement your accountant reads in 30 seconds.
You haven’t been to the property, answered a guest message, or bought a curtain. You are no longer waiting on the next Renters’ Rights amendment or chasing arrears. The asset is back under your control, in better condition than it has been in years. That is a contract, not a promise.

ERTE Property Management's frequently asked questions

Airbnb management in London: questions landlords ask us

Yes. Under Section 44 of the Deregulation Act 2015, whole-property short lets across Greater London are capped at 90 nights per calendar year without planning permission for a change of use. The 90 nights count per property across every platform combined, and reset on 1 January. Hosted stays where the owner is present are exempt. We run your calendar inside the cap and place longer lets around it to keep the property earning all year.

We schedule your 90 nights of short lets across the highest-demand windows for your borough, then fill the rest of the year with longer corporate, relocation and contractor stays that fall outside the cap. You stay compliant, the calendar stays full, and the income holds up across all twelve months rather than only the peak weeks.

It is a mandatory registration scheme under the Levelling Up and Regeneration Act 2023. Once the secondary legislation takes effect, every short let in England will need a unique registration number displayed on its listings, and platforms will check it. The rules are expected to land soon. We are preparing every London property we manage so registration is handled the moment it applies.
Costs fall into three buckets: property overheads (mortgage, insurance, utilities), booking costs (channel commission, payment fees, our 20% management fee) and guest-ready costs (cleaning, linen, consumables). In practice the booking and guest-ready costs are built into the nightly rate and cleaning fee, so they aren't unexpected. Your free report breaks down the numbers for your specific property.
A standard buy-to-let policy will not cover short-term lettings. You need specialist holiday let insurance covering public liability, contents and loss of income. We point you to the right cover and hold a deposit on every booking as a further layer of protection.
Holiday lets need a fire risk assessment, interlinked smoke and heat alarms, fire-safe furnishings and clear escape routes. We arrange the assessment and the certificates as part of the 30-day switch, so the property is compliant before the first guest arrives.

YOUR FREE HOLIDAY LET REPORT

Run your London Airbnb the calm way, inside the rules.

A written report on your specific property within 24 hours. No obligation.